“Norton Secured” Seal Gives the Best Sense of Trust Online, Users from the US Say

Here are the results of a survey performed by Google and the Baymard Institute

Google and the Baymard Institute have performed a study to find out what trust seal offers users the best sense of security when making online payments.

Trust seals are used as a visual identifier that reassures internauts that their personal details are properly secured. Several security firms offer such seals, but it appears that some of them are more trusted than others.

According to the results of the test, 35.6% of the 1,286 US respondents said that the “Norton Secured” badge gave the best sense of trust.

The second place is occupied by the logo of McAfee (22.9%), followed by TRUSTe (13.2%), BBB (13.2%), Thawte (6%), Trustwave (3.2%), GeoTrust (3.1%) and Comodo (2.8%).

It’s worth noting that both trust seals, which certify a company and its consumer relations, and SSL seals, which indicate actual technical security, have been included in the survey.

So which one of these gives you the best sense of trust? Drop a comment and maybe we can make a global survey.

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