14 DAY TRIAL // Norton is preparing to launch a completely personalized service that will allow customers to choose a combination of the services they want to use to protect their different devices.
Norton One will be available in the first half of 2012 and it will work on a wide range of appliances and platforms, from mobile phones to PCs and even Apple products.
The marketing strategy used by Symantec for this product is driven by the hassle people go through to secure the large variety of devices that need real-time protection against ever present threats mainly coming from the internet.
Market studies have apparently revealed that regular consumers in the United States own, on average, more than 4 devices.
The company realized that each of these needs a different security application and because they commercialize most types of these solutions they decided to unite all of them into a single interface.
The membership-based offering will present advantages like a single membership to cover all the apparatus in a household. Furthermore, each technology and each support option will be hand picked by the client based on his necessities.
New licenses can be added to the membership and old ones can be moved or removed without much difficulty, depending on what the license-holder wants.
Premium support and customized services will also be available for customers who will sign up for the Norton One program.
“Norton continues to expand our business with our Norton Everywhere initiative, delivering solutions that are focused on the individual, wherever they go and regardless of the device they’re using,” said Janice Chaffin, group president, Consumer Business Unit, Symantec.
“Norton One is a one-of-a-kind, new model that will address the security and service challenges that consumers face today,” she further stated.
Symantec’s Norton is among the leaders of the industry, offering consumers products to protect themselves against cybercrime. Anti-virus, anti-spyware, phishing protection, online backup, PC tuneup, and family online safety are just a few of the services provided by the company.
Norton Internet Security 2012 is available for download here.
Norton AntiVirus 2012 is available for download here.