B&N’s biggest competitor Amazon, on the other hand, couldn’t be doing any better

Jan 10, 2014 14:28 GMT  ·  By

Barnes & Noble has been struggling a lot with its Nook line, which despite being made of quite decent products, haven’t managed to attract a lot of customers.

The company apparently blamed the previous management for the its devices’ laclk of success, but even under the new CEO things don’t seem to be getting any better.

This week, B & N posted some sales figure that showed how much “the device and accessory sales” are actually suffering. It turns out the company’s revenue amounted to only $88.7 / €64 million during the holiday season (from October throughout December), when usually sales are supposed to thrive.

The numbers constitute a 66.7% drop compared to the same period last year. B & N attempted to attribute the fall to the “lower unit selling volume and lower average selling prices.”

On top of that, the company also said that digital content sales were estimated at $35.6 / €26.18 million during the same period, an overall decrease with 27.3%.

Weirdly enough, company CEO Michael Huseby managed to twist things around in such a poetical way, he ended up claiming the low sales figure are actually a positive thing.

“We are pleased with our holiday sales results, especially our core comparable bookstore sales, which were essentially flat and an improvement as compared to the first half of the year.”

“Sales in the Nook segment declined year-over-year largely because during the previous holiday season the company introduced two new tablet products, while no new tablets were introduced this year.”