14 DAY TRIAL // Even if touch-enabled notebooks seem to the norm in today’s tech market, PC manufacturers will be adopting a slightly less aggressive strategy when it comes to such models in the year to come.
New information coming from sources familiar with the matter inside the upstream supply chain reported by DigiTimes say that some first-tier notebook brand vendors will be delaying the release of new touchscreen notebooks and instead focus their attention and efforts on the non-touch counterparts, which are priced more affordable.
Prices for touch-enabled notebooks are 10% higher than non-touch screen laptops, but demand for touch-sensitive machines is still way weaker than vendors have originally anticipated. Ultrabook models have also received low attention from consumers, prompting manufacturers to return to the basics.
The trend is expected to impact Intel and Microsoft and their strategies of pushing touch-screen laptop models.