Finnish mobile phone maker Nokia is reportedly considering a new marketing approach for the launch of Windows Phone 8 devices, one that would involve signing new deals with wireless carriers around the world.
The handset vendor is reportedly in talks with various wireless carriers around the world for these new deals, including France Telecom and Deutsche Telekom.
According to a recent article on Financial Times
, Nokia aims at offering carriers shared revenue from Windows Phone 8 sales, so as to determine them to better support its devices.
Until now, Nokia used a completely different approach in its partnership with wireless carriers, selling devices to them right from the start.
While no specific info on the matter has emerged, rumor has it that Nokia might be looking into providing wireless carriers with more profitable deals on its Windows Phone 8 devices when compared to what Apple and Samsung have to offer at the moment.
This is only a rumor for the time being but, given Nokia’s increased interest in the success of Windows Phone 8
, we wouldn’t be surprised if it indeed tried different marketing strategies to ensure it sells well.
Additionally, Nokia is reportedly aiming at signing exclusive distribution agreements with various wireless operators, including the aforementioned France Telecom (Orange) and Deutsche Telekom.
Nokia hasn’t signed too many exclusive deals in the past few years, except maybe for the Lumia 900 in the United States, which is available only through AT&T.
Windows Phone 8, however, is expected to be a game changer, and Nokia is said to be exploring new opportunities to cash in from it.
Last week, Nokia’s CEO Stephen Elop said during the conference call on the company’s financial results for the second quarter of the year that the company has high hopes regarding Windows Phone 8
, and that sales of its Lumia devices should increase following the platform’s launch.
Recently, the Finnish handset vendor was also rumored to be the first to bring handsets powered by Windows Phone 8 to the market, which should happen sometime in October