14 DAY TRIAL // Espoo, Finland-based mobile phone maker Nokia announced today the launch of Nokia 5330 Mobile TV Edition, a new 3G device that comes to the market with support for mobile broadcast TV (DVB-H), social networking, music, and gaming. The new handset delivers access to an enhanced mobile TV experience, the vendor states, adding that the mobile broadcast TV consumption is expected to see considerable growth in the near future, reaching 300 million users by 2012.
“The introduction of the Nokia 5330 Mobile TV Edition responds to the arrival of DVB-H broadcast mobile TV networks in new markets and offers an affordable device for new and existing customers alike. Customers are increasingly watching a variety of programmes on their mobiles, such as drama programs, news and sport, for a longer period of time. The Nokia 5330 Mobile TV Edition has the sound and image quality to hold audiences captive,” stated Nokia Vice President Mark Selby.
The new Nokia 5330 Mobile TV Edition comes around with a 2.4-inch QVGA screen, with 3.5mm headphones jack, one-click access to live broadcasts, Nokia's Electronic Program Guide (EPG), social networking software (with access to Ovi Contacts, Facebook, MySpace, and YouTube), instant messaging features (Windows Live Messenger, Google Talk, Yahoo! Messenger, ICQ, AOL, and many others), and a 3.2-megapixel photo snapper with LED flash and video recording capabilities.
Other features of the new handset include the DVB-H technology, a battery that can offer up to six hours of DVB-H usage, compatibility with the Nokia Comes With Music service, with the possibility to download music anywhere, and access to a wide range of applications and personalization features through the Ovi Store. According to Nokia, the new mobile phone is expected to become available for a price tag of 155 Euros, before taxes and subsidies.
“It is essential for DVB-H service providers to have a variety of devices capable of serving the mass market. Having a complete portfolio of handsets is pivotal for the commercial success of mobile TV. The new Nokia DVB-H enabled mobile phone, the Nokia 5330 Mobile TV Edition, is a great addition to the current portfolio of broadcast TV-capable handsets,” Franklin Selgert, chairman, Broadcast Mobile Convergence Forum commented.
