14 DAY TRIAL // It is common knowledge that Nokia's presence in the United States is pretty weak when it comes to smartphones offered through network operators.
The handset manufacturer's relationship with U.S. carriers is not that great, which means Nokia fans tied to an operator contract can only hope for the company's flagship smartphones.
Currently there are only a handful of Nokia devices delivered by different operators such as the Nokia E73 Mode, which is sold by T-Mobile.
During Microsoft's TechEd Europe 2010 conference in Berlin, Softpedia had the opportunity to talk to Dinesh Subramaniam, Nokia Senior Manager Communications, who said that the U.S. mobile phones market is a tough market for the company.
Apparently, Nokia does not have any plans in the near future to strengthen its presence in the US, but it tries to raise the users' interest over its new high-end Symbian OS smartphones such as Nokia N8 and E7.
“With the new Symbian OS devices there's a lot more renewed interest in the US from a lot of consumers. Once the consumer demand grows, it's a way to shape ourselves into the market as well,” said Subramaniam.
Nokia is probably expecting users' feedback about its new series of Symbian^3 devices that are available in the U.S. or are scheduled to hit the shelves in the near future.
Furthermore, with the new changes in the company's administration and the newly announced commitment to the Symbian platform, Nokia's mobile operating system will most likely receive new updates that will make its devices more comfortable for the common user.
Nokia's strategy seems viable and saves the company lots of financial resources, which would otherwise be spent on promotion and awareness campaigns.
As a side note, it looks like “emerging markets” is still the company's “gold mine” and the main reason why Nokia continues to be the best selling mobile phone brand in the world.