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Nokia Train Will Bring Phones in Stations from India

A new, original idea for advertising coming from Nokia

By Elena Balan, Communications News Editor

14th of May 2007, 07:16 GMT

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Nokia has found a new way to advertise its products, this time in India. The company will rent rail time in order to promote their products in the New Delhi area.

A similar flick came from Pepsi some time ago too. They too rented a train in order to promote their image across the country. It was called the Blue Billion Express and was completely covered in the Cricket and Pepsi theme.

It may seem a bit unusual to resort to making your brand known through trains. Still, it is important to consider the fact that, in India, this means of transportation plays an important role. Not only does it help people cross the country in a cheap and relatively fast way, but it also has an important social dimension.

This campaign strategy is mainly addressed to people with lower financial gaining, as Nokia has recently introduced a line of low-end phone models aimed straight at this specific target. Even more, this idea comes in relation with a second advertising original concept that currently goes on in China. Here, a man is set to cross the country by car while taking pictures of every interesting aspect that he meets along the way with a Nokia N95 cell phone.

"We are in talks with the railways to attach Nokia branded bogies, which will exhibit our latest entry-level handsets on about four or five long-distance trains. These bogies will be staffed by our promoters and will be similar to our concept stores, where passengers can window shop and try out our handsets", declared a Nokia executive on the new publicity concept.

The train will bring to all stations and to all the people waiting a team of customer sales executives that will have the job of explaining which the features of each Nokia phone model are and, most of all, how it can serve the needs of the customer.

TAGS:

Nokia | Pepsi

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