Nokia Teams Up with Electronic Arts

The two giants Nokia and Electronic Arts recently announced a collaboration that will see EA become a major supplier of mobile games to Nokia mobile device owners through Nokia Content Discoverer, a collection of virtual "stores" that allows easy access to downloadable content directly from the mobile device.

Initially, customers will be able to download seven EA titles, Tetris, Tetris Mania, The Sims 2, Doom, FIFA 06, Tiger Woods PGA TOUR 06 and FIFA Street 2 this holiday season. Starting in mid-2007, EA intends to also support the launch of the Nokia next generation mobile games platform with top EA titles that will be custom-designed for Nokia S60 devices.

"Nokia shares our vision of making it easy for people around the world to find and play the best quality games on their mobile phones. We are looking forward to working more closely with Nokia on promoting a delivery system that propels mobile gaming forward," said Mitch Lasky, senior vice president of EA. "This relationship will bring together EA's great brands and development studios with Nokia's innovative hardware and global consumer reach."

"The core of Nokia's games strategy is to make it easy for people to find, buy and play great quality mobile games and we're excited to expand our relationship with EA to help make that possible," said Jaakko Kaidesoja, director of Multimedia at Nokia. "Nokia and EA have a common vision regarding the opportunities in mobile games and how to turn them into a reality. When you combine Nokia's leadership in hardware, usabiliy and software platforms with EA's brands and quality thresholds, the results will speak for themselves."

Launching in the first half of 2007, Nokia's next generation mobile gaming platform is said to make it easy for people to find, buy, play and share games on a range of Nokia smartphones. We'll just have to wait and see.