Nokia has just started a recycling campaign that will be active until the America Recycles Day 2007, on November 15th. The company looks to diminish the "greenhouse gas" effect through mobile phone recycling.

The US Environmental Protection Agency's Environmental Benefits Calculator reached the conclusion that, by recycling 10,000 cell phones, enough resource would be conserved for powering almost 20 US homes for one entire year. Moreover, it would also contribute to reducing pollution, although a major difference would not be reached, in the end.

"Environmental responsibility is an obligation for all - corporations, public institutions and citizens alike", said Rick Simonson, I-house board of trustee's member and chief financial officer for Nokia. "If we all play our part, the seemingly small individual efforts can collectively make a significant impact on our community and our future environment", he further added.

"Nokia has been at the forefront of driving 'green thinking' for years and manages environmental issues throughout the life of a phone. This starts with the careful choice of the materials it is made from, and ends with making sure it can easily be brought back for proper recycling", said David Conrad, head of Nokia's North American environmental activities. "We encourage people to take advantage of the many options they now have to do their part in recycling unwanted products", he also added.

Nokia surveyed 400 New Yorkers on what they do with the mobile phones that they no longer use. More than half of them said that they kept them and were not aware of the solutions available for safely getting rid of them.

Part of the current campaign, New Yorkers are encouraged by the Mayor and Nokia as well, to take part in recycling their unwanted mobile phones. The activity is intended to culminate on the America Recycles Day, on November 15th.