14 DAY TRIAL // Today, Finnish mobile phone maker Nokia announced the signing of an agreement with Motally Inc., aimed at the purchase of the privately-held US-based company. According to the global leading handset vendor, it is interested in the purchase of this company due to the fact that its mobile analytics service offers in-application tracking and reporting features.
Almost the entire mobile industry has been interested in enhancing the services and applications offering users benefit from, and Nokia is one of the companies with already announced a great focus on the area.
The purchase of Motally is another step Nokia takes towards leveraging its services offering, and towards ensuring its users enjoy better applications.
Motally's service is capable of offering developers the possibility to optimize their mobile applications through a better understanding of the manner in which users engage with the solutions.
According to Nokia, it plans on adapting the service to Qt, Symbian, MeeGo and Java developers, while planning on continuing serving the company's existing customer base.
“The acquisition underpins Nokia's drive to deliver in-application and mobile web browsing analytics to Ovi's growing, global eco-system of developers and publishers,” Marco Argenti, Vice President, Media, Nokia, commented on the announcement.
According to him, the purchase should enable Nokia's partners to “better connect with their customers and optimize and monetize their offering.”
Currently, Motally's team has only a number of eight people. Motally Inc. was founded in 2008 in San Francisco.
The company has patent-pending technology aimed at ensuring that data collection and analytic reporting are accurate for publishers' mobile sites.
The transaction is expected to be closed during the third quarter of the ongoing year, while being subject to customary closing conditions.
As stated above, it seems that Nokia is moving forward with its plans on greatly improving the mobile services it offers to its users, just as the company announced several months ago.