On November 28, Finnish mobile phone maker Nokia and Canadian electro-house music DJ deadmau5 held a special light and music show in London, called “This Is Lumia.”Held in the London Square, the show transformed the entire place in an immersive audio-visual experience, to celebrate the launch of Nokia’s new Windows Phone 8 devices, Lumia 920 and Lumia 820.
The official video of the event has already been published online, and those who would like to have a look at it will find it at the bottom of this article.
“Nokia rigged every inch of Flat Iron Square in Southwark, using specially developed software, to come alive in sequence to a deadmau5 set,” Nokia explains.
Although the Square looked as a normal London street when people arrived for the show, the technology allowed for it to be “played like an instrument” as the music started.
Both of the company’s new Lumia devices were packed with top-of-the-line technology, so as to deliver a great experience to their users.
Lumia 920 was designed with a great touchscreen display on the front, the fastest in the world, as well as with an impressive PureView camera on the back.
With advanced floating lens technology, the photo snapper on Lumia 920 can take far more light than other sensors, even without the use of flash.
“We wanted to do something as innovative as our products to celebrate the launch of the new Nokia Lumia range. The show took its inspiration from the vibrant colours of the range,” Adam Johnson, head of Consumer Marketing (UK & Ireland) at Nokia said.
“The Nokia Lumia 920 has extraordinary low light capabilities and we wanted to create an event that would showcase this fantastic feature and still show that our products stand out from the current sea of faceless black handsets.”
The show was streamed live through Nokia’s website, and people who did not have the chance to see it can learn more on what happened there through the video below, as well as though heading to this page on Nokia UK’s site.
“Playing Millbank Tower was an incredible experience, so it's great to be back in London to team up with Nokia again. The new show was a totally different concept from last year, but equally inspiring and technically challenging,” deadmau5 said.