Nokia Plans Something New, “Cool” for PureView

Finnish mobile phone maker Nokia managed to impress a lot of users with its PureView technology, but it seems that the best is yet to come from the company.

At the 2013 Consumer Electronics Show in Las Vegas, Juha Alakarhu, head of imaging technologies at Nokia, confirmed that the company was working on something new for PureView, though he did not provide specific info on the matter.

Following the launch of Nokia’s 808 PureView smartphone with a 41-megapixel photo snapper on the back, and that of Lumia 920 with an 8-megapixel PureView camera and Windows Phone 8, more is yet to come from the handset vendor, it seems.

“We’re really driving innovation in key areas to deepen and enrich the imaging experience. I can’t tell you about the specific things we’re working on. Safe to say it’s very cool,” Juha Alakarhu said, according to Nokia Conversations.

“Well, I think it’s important to underscore that PureView doesn’t mean any specific technology. It’s the latest and greatest in imaging. When you buy a Nokia phone with PureView, you are getting our highest quality imaging innovation,” he also said.

According to Juha Alakarhu, Nokia is looking for ways to improve all that is related to imaging on mobile devices, starting with the camera sensor and going all the way up to the display.

While working on making all these fit great together, Nokia is looking not only at improving the hardware, but also at making sure that the software is great as well.

“I’m really proud, we have a damn good team. Hardware doesn’t work without very good software, and there’s no software that can fix bad hardware,” he said.

Furthermore, Juha Alakarhu said that Nokia was looking at ways to ensure that taking photos on a mobile phone is very easy regardless of the conditions, and that images would look great as well.

Making photo shooting on smartphones more social is another focus for Nokia, as today’s users are increasingly looking for newer, simpler ways in which they can upload content to social networking sites such as Facebook.