It promises a world full of color with new Lumia handsets

Oct 3, 2012 07:26 GMT  ·  By

A few weeks back, Apple launched its latest iPhone model, said to be the most advanced handset included in the popular lineup until now.

However, the same as the previous versions, the new device, dubbed iPhone 5, is available only in two colors, namely Black and White, and Nokia decided to make fun of that.

Nokia is getting ready to bring to the market a new series of handsets of its own, powered by Microsoft’s new Windows Phone 8 platform.

Unlike the iPhone 5, however, these phones will be offered in a wide variety of colors, including Yellow, Red, Blue and more, and the latest video ad released for these devices underlines this.

In iPhone’s monochromatic world, Nokia’s new devices are bound to stand up in the crowd, that’s for sure.

Apparently, users are actually quite fond of the fact that they can opt for different color flavors when it comes to buying a new Windows Phone device, and this is a great thing for Nokia.

Others companies have already seen the benefits of providing users with more options in this area, such as HTC, and more new devices are being announced with a range of different shades available.

Have a look at the aforementioned video ad below to make an idea of how Nokia sees the black and white world of the iPhone in comparison with that of Lumia devices.

In the end, of course, it’s not all only about the outer color of a smartphone, since features and functionality matter equally, but Nokia has users covered in this area as well.

Its upcoming Lumia 920 and Lumia 820 handsets pack high-end hardware inside, capable of delivering increased performance levels to their users, while also featuring a wide range of capabilities courtesy of Windows Phone 8 and various exclusive applications that the Finnish vendor has loaded on them.

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Nokia Lumia 920
Apple iPhone 5
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