Nokia Opens Flagship Store in Helsinki

Nokia unveiled today the new Nokia Flagship Store in Helsinki, Finland. The Nokia Flagship Store in Helsinki is Nokia's fourth Flagship Store and will open for the public on Saturday, August 19.

Pioneering new techniques in mobile phone retail, altogether 18 Nokia Flagship Stores will be opened in high-profile retail locations in major shopping destinations of the world in the next couple of years. Nokia opened its first Flagship Store in Moscow in December 2005, followed by stores in Chicago and Hong Kong in the summer of 2006. After Helsinki, the next Nokia Flagship Store will be opened in New York.

"Helsinki, Finland is a natural location for a Nokia Flagship Store. Through an innovative retail experience like the new Nokia Flagship Stores, we aim to inspire and educate consumers to the benefits of mobility and broaden the appeal of the Nokia brand," says Kai Öistämö, Executive Vice President and General Manager, Mobile Phones. "Through the Flagship Stores we want to develop a one-to-one relationship with our consumers, listen to their feedback and find valuable consumer insights."

The Nokia Flagship Stores are owned, managed and operated by Nokia. The Nokia Flagship Store in Helsinki showcases a wide portfolio of Nokia products and services, including the exclusive Nokia Vertu phones available for the first time in Finland. At the store, consumers will be able to set up their new devices, review service provider options and test the range of mobile enhancements related to their new phone. All questions relating to phone repair will also be part of the customer service, handled by a dedicated Nokia Care staff.