Nokia announced the opening of the first Nokia Flagship Store in Asia. The Nokia Flagship Store is prominently positioned in one of the most prestigious shopping districts in Hong Kong. In addition to showcasing the complete portfolio of Nokia products and services, the Flagship Store allows customers to fully experience cutting-edge mobile technology in a comfortable, stylish and interactive environment. The first Nokia Flagship store was opened in the Moscow, Russia in December 2005. Nokia aims to open 18 Nokia Flagship Stores in the "shopping capitals" - high-traffic urban settings in major markets worldwide.

The Flagship store adds a premium concept to Nokia's leading retail presence in China, which today includes 165 exclusively Nokia branded stores, rolled out since year 2000, and Nokia presence in over 45 000 retail outlets in China

"Hong Kong is a perfect window for Nokia to showcase the flagship store concept in Asia. It allows us to offer unique mobile experiences and inspirations for our customers in the region," said Colin Giles, Senior Vice President, Customers and Markets Operation, China Area. "Nokia is committed to pushing the boundaries of the retail landscape. By doing so, we could enhance the way mobile communication is experienced and further reinforce our vision of 'Life Goes Mobile'."