14 DAY TRIAL // Nokia brought its Windows Phone-powered Lumia 710 and Lumia 800 smartphones to the market in Australia several weeks ago, and the company is hard at work with marketing their capabilities.
And since the greatest marketing campaigns are those who run on the street, Nokia decided to take a similar approach too.
However, in addition to offering users the possibility to have a closer look at its Windows Phone devices, the vendor brought something extra to the mix: augmented reality and Rovio’s highly popular characters from the addictive game Angry Birds.
In the video embedded above, you can have a better look at what the marketing campaign involves.
“People in Oz test out their kicking and dancing skills against an Augmented Reality (AR) version of Angry Birds and music star Timomatic,” Nokia Australia explains.