14 DAY TRIAL // If you're a countryman and live in an 'emerging market', term that designates a market that's not fully developed, you will be able to benefit from the new service offered by Nokia – Nokia Life Tools.
The service offers purely agricultural information such as: prices and availability of seeds, fertilizers, pesticides, accurate and regular information on weather, but also prevails market prices for the produces sent to the farmer. Further, these pieces of info are sent directly on the farmer's mobile and take into consideration his location and the selection of crops. The service will most likely reduce the time and money spent on finding a buyer for his products and even eliminate the uncertainty of finding one.
Besides the innovative Agricultural information offered, the service provides users with Educational support in the form of English lessons. Students can now improve their English language, by taking quizzes on English words and phrases, exams, but they can also attend prep-exams lessons for higher education and career guidance tips. The fun part of the service is provided by some astrology services and ringtone downloads that can be accessed through the OnMobile portal.
Nokia Life Tools service will be launched as a pilot phase only in India by the end of the year. The Finnish giant will collaborate for the pilot with Reuters Market Light, which will be the sole provider of the content and with Idea Cellular Limited, the first GSM operator in India to collaborate on this service. Until the official release, the service will be enabled only on Nokia 2600 classic and the Nokia 1680 handsets.
Nokia plans to launch the service after the test phase proves to be successful, at the beginning of 2009. As the service targets farmers and students, Nokia Life Tools will be launched together with some low-end handsets, Nokia 2323 classic and Nokia 2330. Unfortunately, even after the official launch, the service won't be available in Europe, but only in Asia and Africa, which can be still considered 'emerging markets'.