Nokia Launches Ovi Store Football Channel

Espoo, Finland-based mobile phone maker Nokia announced today the launch of the Ovi Store football channel, which includes a wide range of apps, entertainment and info from recognized football content providers, as well as exclusive Pepsi content. According to the company, the channel is meant to leverage the global reach of Ovi Store to provide Nokia football fans worldwide with popular and refreshing mobile football content.

The Ovi Store football channel was launched today as the ultimate football fan destination, as it includes popular applications and games, along with the possibility to easily customize the Nokia handset. Moreover, the channel will include Pepsi's charity football anthem 'Oh Africa', which will be offered for sale via the Ovi Music Store too. Not to mention that users will be able to access Pepsi's football athlete themes and wallpapers, available for free at Ovi.com.

“Pepsi's unique content combined with Nokia's unparalleled global reach offers football fans around the world the chance to get involved with this year's great Football summer no matter where they are,” said Marco Argenti, VP and global head of media, Nokia. “The Ovi Store football promotion offers passionate football fans instant access to news, apps, games and a growing selection of personalization content from some of the world's top teams.”

Additionally, Nokia announced the launch of Nokia Skill Dribbler competition, meant to offer mobile gamers the possibility “to win a Football trip of a lifetime for two to see 'El Clasico' in Barcelona.” Those interested will have to show their football game skills, keeping control of the ball as long as possible to receive points. The highest weekly scorers will receive a shirt signed by a top footballer, as well as a Nokia N97 mini. Additional info on the competition can be found on Ovi.com.

Nokia's Ovi Store football channel will include content dedicated to 2010's summer of football too. What users will find there includes Great goals, with free audio and video downloads; football updates and news via free apps like Livemobile Football, ESPN Soccernet, and Goal.com; dedicated games, including Gameloft's Real Football 2010 and Real Football Manager 2010, or Speedhero Multisport; Touchnote, an app meant to turn digital images into physical postcards. Moreover, social networking software solutions available in the Ovi Store will keep fans connected at all times with their family while heading to South Africa or watching the game at home.