Nokia introduced "Nokia XpressMusic", a dedicated feature brand that makes it easy for consumers to identify Nokia's growing portfolio of music-optimized mobile devices. Each mobile device with Nokia XpressMusic shares key features that ensure the best mobile music experience, including dedicated music key(s), music pause/resume on incoming calls, support for 3.5 mm connectors and extended battery life for easy and convenient music listening.
The announcement coincides with the introduction of the Nokia 3250, Nokia's second music optimized device,
featuring dedicated music keys, over-the-air music downloading and up to 1GB of expandable memory. The Nokia XpressMusic logo will begin appearing on sales packages and promotion materials for music-optimized Nokia devices starting with the shipment of the Nokia N91 and Nokia 3250.
In 2004, Nokia sold more than 10 million mobile phones with an integrated digital music player. In 2005, Nokia expects that number to exceed 40 million. Nokia has introduced a range of music-enabled devices with expandable memory capacity, allowing consumers to listen to their favourite music on a single device they carry with them wherever they go - their mobile phone. Additionally, Nokia's music-enabled devices enable consumers to download music spontaneously over-the-air, in addition to transferring music files from their PC.
To warrant the Nokia XpressMusic mark, the device must meet a number of music-specific criteria, including:
Great audio quality
Dedicated key(s) for fast and easy access to the music collection
Play, talk and play - music pauses when a call comes in, resumes when the call has ended
Use any headphones for listening with standard 3.5mm jack
Extended battery time (minimum of 10 hours for music)
Substantial storage for large number of songs
Create and edit playlists on the go
USB 2.0 support for fast and easy transfer of your music
Wide support of audio formats, including MP3, M4A, WMA, AAC and eAAC+
Easy access to over-the-air music downloads
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