14 DAY TRIAL // Espoo, Finland-based mobile phone maker Nokia is said to be one of the most active handset vendors in the enterprise mobility area, a recent report from Strategy Analytics shows. According to the research firm, Nokia is a very active player when it comes to the enterprise business segment, although its customer base has been seriously impacted, according to the announcements the company made at Nokia World 2009.
Strategy Analytics' Wireless Enterprise Strategies service report, dubbed “Commoditizing Enterprise Mobility: An Analysis of Nokia’s Wireless Enterprise Strategy,” shows that Nokia's E Series mobile phone offering is well positioned with business customers. At the same time, the report also shows that the Nokia enterprise mobile phones are not the only factor that should be taken into consideration, but that the company's work with ISV and mobile operator partners also influences its performance in the area.
Nokia managed to ship more than 5 million E71 devices so far, and 4.7 million of them have been shipped in the second quarter of the ongoing year alone, the research firm says, adding that this shows the great positioning Nokia's E Series smartphone portfolio has with wireless carriers. Moreover, the Finnish maker also has the Mail for Exchange offering, which includes some of the most popular enterprise applications, including direct access mobile email, another factor that should be taken into consideration. Even so, Nokia's performance in North America, the most important smartphone market around the world, is a weak point for the company, Strategy Analytics notes.
“Nokia’s wireless enterprise strategy is clearly to promise best-in-class devices which map to clear customer usage profiles and customer channels. These apps promise compatibility and support for most commonly used enterprise software needs in organizations; they focus primarily on the top 20 enterprise applications, i.e., email, front office, unified communications (UC), sales force automation (SFA) and field force automation (FFA),” commented Andrew Brown, director of Wireless Enterprise Strategies and author of the report. Brown continued, “While Nokia continues to dominate in the EMEA (Europe, Middle East and Africa) business smartphone market, competition in North America is more rigorous and will require even more investment and focus over the coming year to make any significant breakthrough.”