The handset was designed for young people who are socially active
At the end of November, Nokia unveiled to the world a new handset aimed at emerging markets around the world, namely the Asha 205, also said to be the most “social” device in the Asha series.Featuring dual-SIM capabilities, the mobile phone has already been brought to shelves in some markets, with a dedicated Facebook button on the front, meant at keeping users close to their friends at all times.
At the same time, the handset sports a QWERTY keyboard that should facilitate typing and Internet navigation, and which should prove a great option for all young mobile phone users in emerging markets around the world.
The phone also sports an appealing design, with a two-tone color approach, which should make it even more popular among users, Ruth Ng from Nokia’s Colour and Material Design team, told Nokia Conversations.
“This was inspired by some research that we did in the India and China markets, which are two of our biggest markets. One of the micro-trends that we discovered was something called dark sumptuous tones – these are tones that are nearly black but not quite,” Ruth Ng explains.
“It’s very fresh and that was what inspired the dark brown color on the Asha 205 with cyan on the front. The juxtaposition of the dark sumptuous tones on the front and the bright color on the back is what we thought could give a fresh kick to the QWERTY phone.”
Choosing the right colors for the device was not an easy task, it seems, nor was choosing the best materials for the device, which resulted in the creation of a great outer design, which also feels good in the palm of the hand.
“With the Asha 205 targeted at young people, we knew that this was going to be a social QWERTY phone. That’s why we had the unusual colour combinations and the use of soft polymer, a material that resonates with the young and aspirational,” Ruth Ng continued.
The overall idea was to come up with a new Asha phone that would no longer look as if made for business users. More on the handset can be seen in the video embedded below.