To be finalized by the end of June

Mar 8, 2007 08:24 GMT  ·  By

Mobile phone manufacturer Nokia has announced it will realign its sales and marketing organization in North America as well as the management of its device business there, aiming to improve the organization alignment with the consumers in the area in order to better meet their needs.

In order to build a more channel-focused organization, the Finish company will redefine the roles of its sales teams and relocate most sales support people closer to customers. Most of the support functions will be moved from Irving, Texas to Nokia's corporate facilities in White Plains, New York.

Changes also include appointing Mark Louison, the current head of Nokia's network business in North America as head of Nokia's device business in the area starting July the 1st. Mr. Louison will also become the President of Nokia, the North American arm as of April the 1st. More changes are to come as the realignment and relocation is complete, and Tim Eckersley, the current head of Nokia's device sales in North America will be leaving his current position at the end of June, with his future plans to be announced at a later date. All the changes that the mobile phone manufacturer announced will start immediately and are scheduled to be completely carried out by the end of June this year.

"The changes we announced today are designed to align us more closely with our customers in order to drive improved business results in North America," said Robert Andersson, Executive Vice President, Nokia Customer and Market Operations. "We believe these moves will enable us to reinforce our sales and marketing activities in this important market and allow us to provide our customers with some truly compelling product offerings."