Nokia announced this week its latest Digital Video Broadcast-Handheld (DVB-H) broadcast mobile TV pilot with India's national television broadcaster Doordarshan, using Nokia's open standards based DVB-H solution.
Mobile TV broadcasting allows the users to watch their favorite TV programs such as dramas, news, music, sports and documentaries on their mobile devices. The service works by receiving a digital
TV broadcast signal optimized for mobile devices from the air in much the same way as televisions at home do. Channel guides will also be broadcast allowing users to keep abreast of the latest programs on air. Broadcast mobile TV is not the same as a streaming video service over 3G or
GPRS where each recipient gets a separate copy of the program stream. Rather, one simultaneous TV stream can be received at any time by any number of users enjoying high picture quality and low battery power consumption.
During this pilot, Doordarshan will test the reception quality of the broadcast coverage and explore the myriad of options of supporting different service schemes, such as advertising and interactive services. The pilot will also enable Doordarshan to gauge consumer expectations of the service going forward.
The pilot will use
DVB-H technology, a robust broadcast technology now used to support several extensive field pilots globally, chosen based on its merit to support mobility, small screens, indoor coverage, optimized use of battery and built-in antenna that are specific to handheld devices such as mobile devices.
The Nokia Mobile Broadcast Solution will be delivered to Doordarshan via SHAF Broadcast Pvt Ltd in early 2007.
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