Nokia Accounts for Almost 90% of Windows Phone Devices

The cheap Nokia Lumia 520 continues to gain market share

By on October 18th, 2013 19:56 GMT

Finnish mobile phone maker Nokia is currently leading the Windows Phone segment of the market, accounting for almost 90 percent of all devices running under Microsoft’s mobile OS out there.

The latest report from AdDuplex on the matter unveils that the company is enjoying an 89.2 percent market share when it comes to Windows Phone devices.

As for specific handsets, Nokia Lumia 520 is at the top of the list, with 23.2 percent share, followed by Nokia Lumia 920 and Lumia 620, each with a 9.2 percent share.

The info comes from data collected during the day of October 11 from 1,411 Windows Phone applications running AdDuplex SDK v.2.

“We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for,” AdDuplex notes.

The report also unveiled that Nokia Lumia 520 continued to increase its market share, which clearly shows that Windows Phone users prefer cheaper devices.

For comparison, Nokia Lumia 1020, the latest flagship smartphone from Nokia, made it only to the 21st place on the top of Windows Phone devices out there (it went to 14 when only Windows Phone 8 smartphones were taken into consideration).

“It’s no surprise that Lumia 520 is continuing its rise as the top Windows Phone device out there (+1.9%). The newer flagships are still nowhere to be seen in the top 10 though. Only if we exclude the WP7 models we see the Lumia 925 at no.10,” AdDuplex said.

However, it’s interesting to note that 29.1 percent of Windows Phone devices out there are running under the older Windows Phone 7 operating system version, thought the percentage differs depending on the market.

One thing that is certain at the moment is that Nokia continues to consolidate its leading position in the Windows Phone area.

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