14 DAY TRIAL // The producers of the upcoming religious epic “Noah” directed by Darren Aronofsky are currently operating changes in the way the movie is being marketed, in order to make sure that people who come into cinemas understand that this is not the story portrayed in the Bible, but movie fiction.
The Hollywood Reporter says that Paramount has agreed to alter the marketing materials for “Noah,” after an appeal from Jerry A. Johnson, the President and CEO of The National Religious Broadcasters.
All future promotional material, including an upcoming online trailer, the film's website, all print, radio and broadcast ads will contain the message: “The film is inspired by the story of Noah. While artistic license has been taken, we believe that this film is true to the essence, values, and integrity of a story that is a cornerstone of faith for millions of people worldwide. The biblical story of Noah can be found in the book of Genesis.”
Vice Chairman for Paramount Pictures, Rob Moore, expressed his thanks to Johnson for bringing the issue to their attention so that they could clear up any possible confusions, “Our goal has been to take every measure we can to ensure moviegoers have the information they need before deciding to buy a ticket to see the film. We are very proud of Darren Aronofsky’s Noah. We think audiences all over the world will enjoy this epic film.”
In turn, Johnson said that while some creative liberties were taken in the making of this film, it remains true to the concept presented in the Bible and even gave it his blessing, predicting that is will enjoy great success at the box office.