The development team at id Software admitted that it has made mistakes before the launch of RAGE, its most recent first-person shooter, and plans to have a better marketing process for the coming Doom 4.
Tim Willits, who is the creative director working at id Software, told the Penny Arcade Report that, “One thing we did learn with Rage, one of the thing that changed was going from no publisher to working with EA to working with Bethesda, we learned that we showed stuff too damn early.”
He added, “I’ve said in some talks I was so worried that people would not understand the vehicle-based combat so I talked about it first. We knew we were doing first-person, we’re id! Of course we’re doing first-person! But skewed everyone’s ideas so much we had to play catch up.”
id Software is working closely with Bethesda on
Doom 4 and plans to use the formidable marketing machine of the publisher to deliver carefully selected pieces of information to the fan base.
Willits says that, despite the fact that everyone knew that a new Elder Scrolls game was in development, the company managed to keep the core elements a secret and reveal them at their own pace.
The developer also compared its own approach to Doom 4 with the one that Valve has taken when it comes to Half-Life 3, a game that has also long probably been in development but is still kept a secret from the public.
During QuakeCon 2012, the leader of id Software, John Carmack, said that most of the developers are now involved with Doom 4.
He also stated that the game does not currently have a launch window and that it would try to re-define the way modern gamers experience the first person-shooter genre.
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