14 DAY TRIAL // Google China announced today that they might be toying with the idea of opening the AdSense clicked links in a new browser window or tab, the translation wasn't all that clear. Do not mistake this for pop-up windows, they are truly autonomous, these tabs will only open in the eventuality that you have clicked one ad and that's where you will be redirected to it.
It's a step forward, if you ask me, not many people being fond of hitting the "Back" button as many times as it would be needed in order to go back to the page they first saw the ad in, because from the first click on the ad and until the final action is performed, be it the buying of something or not, more than one click is often required and navigation through more than one URL redirecting.
Keith Chan, of Gspy.blogspot.com, translated some of the Google post announcing this: "The Chinese market and the demands of Chinese publishers is very important to Google AdSense network. We hope to [bring] better experience to users, more revenue to publishers and more earnings to advertisers through constant improvement of our products. By this, we could achieve [a] four-win situation: users win, publishers win, advertisers win, Google wins."
Bad luck for the rest of the world, this is an experiment that will only happen in China, "at this time we do not have an option to open Google ads in a new browser window. Please do not modify the AdSense ad code or alter the result of clicking on an ad on your website, as this is against our program policies" is what Google says of the idea.
Why only in China? Colin Colehour, a former contractor for Google, thinks that it is because China is the biggest market where Google isn't leading, so they might be willing to try and change things around a bit to see what impact they might have, because keeping them the way they are now hasn't proven to be all that successful.