Starbucks fails to impress with its new Costa Rica Finca Palmilera range
Yesterday, I wrote about Starbucks' new Costa Rica Finca Palmilera coffee, a superior yet pricy blend. At $7 (€5.5) for a “grande” cup, this is the coffee shop chain's most expensive product to date.The Jimmy Kimmel show puts consumers to a test, serving them two cups of coffee and asking them to identify the Starbucks-made beverage.
Unfortunately, most of them get it wrong. In fact, the makers of the show didn't use the range made out of rare Geisha beans at all, they just bought the exact same bag of coffee at the store.
It could be the lack of knowledge on coffee, but most people believed that one was better than the other. The results of this short survey just go to show that, in cases like this, you really are buying the brand.
Is There a Difference Between the $7 Starbucks Coffee and a regular, store-bought blend? If you think there is, right your comment in the section below.