Nissan and Microsoft Expand Online Advertising Alliance

Per the new agreement with the Redmond Company, Nissan North America will be able to collaborate directly with Microsoft content developers. Microsoft has opened MSN, Windows Live, Live Search, Xbox and Windows Mobile to Nissan and will enable the auto manufacturer to engage its target audience via the Microsoft Digital Advertising Solutions.

"Nissan's target audience is adopting an increasingly mobile lifestyle, and the amount of time consumers spend online is rising significantly," said Jan Thompson, vice president of marketing at NNA. "Broadening our relationship with Microsoft will enable us to deliver targeted messages to consumers across a diverse online network."

With the expansion of the advertising agreement, Nissan will be able to access an audience of minimum 465 million users across the MSN network. In actuality, the number is much larger, as users of Windows Live, Xbox Live and Microsoft Office Online will also be reached by Nissan's advertising.

"Nissan North America is demonstrating exceptional vision and bold leadership with its commitment to make the Internet a cornerstone of its advertising strategy in this alliance with Microsoft," said Eric Hadley, general manager of global marketing at Microsoft. "With unique, diverse and flexible assets that Microsoft Digital Advertising Solutions can provide, Nissan is extremely well-positioned to reach consumers at every stage of the automotive buying cycle."