Nip + Fab Tummy Fix Toning Lotion – Product of 2010

Women looking to rid themselves of the tummy rolls after pregnancy or weight gain have a very strong ally in the Nip + Fab Tummy Fix lotion, which is definitely the toning product of the year, based on sales alone.

As Marie Claire puts it, not only is the toning lotion getting raving reviews from those lucky women who had the chance to test it, but it’s also backed up by a series of A-listers, all swearing by its extraordinary results.

Demand for it is seeing a boost these days, with the first batches selling out in a matter of hours. In fact, waiting lists for the fresh batch are already in place, the women’s mag points out.

“Hot new beauty brand Nip + Fab’s Tummy Fix cream is on course to be 2010’s must-have product, after gaining glowing reviews and a cult celebrity following,” Marie Claire writes.

“The £18.85 ‘miracle’ cream – which claims to banish flabby tummies – is flying off the shelves in Boots, and caused havoc at Harvey Nichols when it went on sale, triggering a stampede which saw it sell out in London and Manchester within an hour,” says the same publication.

“More than 850 customers are now on the waiting list for a tube of the Nip + Fab Tummy Fix, the next delivery of which should arrive next week,” Marie Claire writes.

Priced at under £20 and enjoying support from glamorous stars like Alexandra Burke, Kimberley Walsh and, more recently, Denise Van Outen, it’s no wonder the toning lotion is literally flying off the shelves.

Nip + Fab Tummy was developed by Maria Hatzistefanis, the mastermind behind the Rodial body-sculpting range and she explains its popularity by the powerful combination of low price and efficiency.

She even compares it to plastic surgery, minus the high cost and extensive recovery period.

“Women and men want an affordable range that offers real results and an alternative to invasive surgery. I’m delighted the range is proving so popular,” Hatzistefanis says, as cited by Marie Claire.

“The cream contains a potent combination of fat-burning ingredients, including citrus aurantium amara – bitter orange extracts – and synephrine, both of which are known to act as a catalyst in the breakdown of body fat,” the magazine further writes.