14 DAY TRIAL // Nintendo is pretty certain that it will retain its gaming crown in the next few years, largely because it has popular franchises like Mario or The Legend of Zelda which arrive with great content on each iteration.
The gaming industry is expanding by leaps and bounds, largely due to cheaper, more compact titles being delivered through outlets like Apple's App Store or Facebook.
That's why many are already saying that traditional companies, like Nintendo or Sony, will soon be defeated by the avalanche of new games and apps.
Nintendo of America President Reggie Fils-Aime doesn't think so, and revealed that through great content, his company would continue to make a lot of money.
"You win with great content, and we're fortunate to have franchises like Mario, like Zelda, like Donkey Kong. All of these great franchises really motivate consumers to buy the software, and what they're looking for is an in-depth, great experience, and that's what we offer."
Fils-Aime then chimed in on the declining sales of its main product, the Wii home console, saying that this wasn't unexpected, seeing as how a huge amount of people already had a Wii in their homes.
"It's important to understand that the gaming industry is cyclical. There're lots of systems sold early on, and then later on it's driven by software. So for us, 2008, 2009 2010 were fantastic software years and that's where the profit is made."
The Nintendo of America boss was then asked by CNBC if his company missed a chance by not releasing a new Wii, the oft-rumored Wii HD, at the same time when Sony and Microsoft were launching their own motion detection systems, the PlayStation Move and Kinect, respectively.
"You know, we had a new version of the Wii, it was red and it did phenomenally well on a global basis as we celebrated Mario's 25th anniversary. So we give credit to Microsoft for what they've done. Anything that's good for our industry is good for all of us."
As you can see, Nintendo isn't really worrying about its competition, and with the upcoming release of the 3DS handheld, which promises to be a new best-seller for the Japanese company, it may be right about extending its domination.