The struggling console will benefit from major games coming soon

Jun 23, 2014 09:34 GMT  ·  By

Nintendo has shared its thoughts about the Wii U and how it has a long life ahead of it, thanks to major upcoming games that will draw in plenty of people to the struggling console.

Nintendo released the Wii U to lackluster sales and success back in 2012 and, since then, it's been outshined by the new and much more powerful consoles from Sony and Microsoft, in the form of the PS4 and Xbox One, respectively.

However, this doesn't mean that Nintendo is giving up on the fight. Quite the opposite, according to Nintendo of America boss Reggie Fils-Aime, who told Kotaku that the company sees no reason in releasing another console to replace the struggling Wii U.

"I say, 'No.' And the reason I say that is because we believe the Wii U has a very long life ahead of it," the executive said. "The Wii U has great content coming that will help define the platform."

Fils-Aime quickly exemplified his statement by using the 3DS portable console as a strategy to follow. The 3DS came out many years ago with a pretty steep price and few games, but it slowly but surely brought in more and more loyal customers through addictive experiences, not to mention stellar franchises like Pokemon.

"For us, we think the 3DS is a very illustrative example. It wasn't just the price cut. It was having great content that started with Kart 7 and 3D Land and then progressed and created a larger and larger footprint."

Thanks to the new Tomodachi Life, the 3DS is once again surging in terms of sales, and Fils-Aime is confident that the same thing will happen with the Wii U through Mario Kart 8, Hyrule Warriors, and other such games that are set to debut soon.

"We just launched Tomodachi Life. The Tomodachi Life numbers were significantly stronger than we had forecasted and planned. That's because it's a vibrant platform," he added.

"That's exactly what we need to do with the Wii U, and we do believe that content like Splatoon, content like Hyrule Warriors, content like Mario Kart 8 that we just launched, content like Smash Bros. for Wii U, that is what is going to drive the installed base."

The Wii U certainly benefited from plenty of great announcements at E3 2014 at the beginning of the month and it's going to be interesting to see how its sales will perform in the future, especially when compared to PS4 or Xbox One.