14 DAY TRIAL // The Nintendo Wii might be in decline when it comes to monthly sales in the United States, according to the numbers released by the NPD Group, but it seems that the console is still the one that is most attractive to young gamers.
A survey which took into account the answers of 5,077 consumers who are aged between 8 and 24 has shown that the Wii has the strongest brand equity, which basically means that those who took part in the survey responded best to the brand.
The study from Harris Interactive also shows that the Nintendo Wii managed to edge out even the mighty Apple when it came to equity among tech brand included in the study.
Jeni Lee Chaptman, who represents Harris Interactive, stated, “Just as Apple entered the hearts and minds of consumers through music with iTunes and the iPod, Nintendo has entered into youth's heart with their video gaming platform. One day we may be saying, 'move over Apple, here comes Wii'.”
In the video game world the PlayStation 3 home console from Sony had the second best brand equity while the Nintendo DS family of handheld came in third.
The results suggest that the Wii brand is strong enough for Nintendo to extend to other categories of products in the future.
At the moment the company is working on the new home console, the Wii U, which is widely expected to go on sale during the summer of next year.
The new platform will offer a new and unique controller, which incorporates a touch screen, and the company has said that it will deliver the same computing power as current generation devices from Sony and Microsoft.
Nintendo is notorious about fiercely protecting its own brand, which means that its unlikely to see products that are not created by the company using the Wii name.