14 DAY TRIAL // Nintendo is surely big in videogaming, but few would expect it to do better on a global scale than other giants of the high tech world as Microsoft, Sony or Apple. Yet, is has done so in the 2009 edition of Global Reputation Pulse, which is compiled yearly by the Reputation Institute.
The Institute is saying that it is ranking companies based on “admiration, trust, good feelings and overall esteem.” The ratings come via customers in the home countries of each company. 70,000 online interviews were conducted in about 32 countries, while 1,300 companies were considered for the rankings.
In the 2009 Global Reputation Pulse, Nintendo has managed to obtain a score of 81.63 and has reached no less than number six. Microsoft is ranked thirty and has a score of 78.05, while Sony got a 72.21 and is in the 126th position. Apple, seen as one of the information technology companies that has a spotless reputation, was also beaten by Nintendo, sitting only on the 52 position.
The top five companies this year were Ferrero, which makes chocolate in Italy, IKEA, which produces furniture in Sweden, Johnson & Johnson, a company that makes consumer products in the United States and two firms from Brazil, oil company Petrobras and Sadia, maker of frozen food products.
One of the reasons for the Nintendo domination over Microsoft and Sony is the fact that the creators of Mario and Wii are focused only on developing gaming consoles and videogames for them, while the other two videogaming giants have other interests, like software and other electronic products, which means that more diverse categories of computers can be critical.
Nintendo must also get bonus points from the fact that it has delivered a host of impressive products during the last few years, ranging from the Wii and the DS to Super Mario Galaxy and the Zelda series.