The Nippon giant minimized production expenses to ensure its forecast operating income

Nov 8, 2013 10:20 GMT  ·  By

Nikon has just released its second quarter financial results for the fiscal year ending March 2014 and, once again, it will be making forecast cuts regarding its High-End camera sales as well as for the operating income.

Nikon Rumors received some unofficial information from various retailers that the demand for Nikon's D800 was way higher than the new Nikon Df pre-orders. This information could have also contributed to Nikon's direct cuts for its High-End camera sales. Nikon Df has already received some criticism from Nikon's fans, due mostly to its lack of video capturing capabilities and hefty price.

Nikon announced that “As the camera market shrunk due to sluggish business condition, the 1st half sales volume decreased in all product groups year on year. Thus, sales and income reduced ¥28.5 billion [$290.22 million/€216.196] and ¥10.9 billion [$111.014 million/€82.685 million], respectively. After the estimated market size is revised due to lower-than-expected market condition, the forecasts for sales and operating income are lowered by ¥30 billion [$305.552 million/€227.581 million] and ¥6 billion [$61.104 million/€45.522 million], respectively.”