The company has registered a 11% profitability in Q3

Feb 6, 2014 14:57 GMT  ·  By

The third quarter for the 2013 fiscal year has just ended, and most of the important players on the digital camera market have published their sales and income results.

Among them, Nippon giant Nikon has reported an increased profitability over last year's figures, which reached 11% in Q3 (7.7% in Q1, 9.9% in Q2). Although the photographic equipment manufacturer has registered a heavy unit sale decrease for the interchangeable lens camera and the compact digital camera segments, the latest middle/high-class digital SLR cameras (Df, D5300), as well as the strong entry-level DSLR mix contributed to the overall profitability increase.

Moreover, thanks to the latest cost reduction efforts, income for the third quarter of the 2013 fiscal year has also registered an improvement despite the fact that overall sales have decreased slightly.

“Compared with previous Q3, the market (shipped volume) shrank 10% for digital camera interchangeable lens type and 32% for compact DSC. In this fierce environment, Q3 operating income doubled from previous year, as a result of the effort of product mix improvement in entry class D-SLR cameras and new product launch of middle/high class D-SLR cameras,” states the company.

For the last FY2013 quarter, Nikon has downgraded mirrorless camera and lens forecasts, but net sales and operating income forecasts have remained unchanged.