It really seems that Nike is seriously considering extending its Nike+ series of products, since the company has recently unveiled at CES 2011 the Nike+ SportWatch GPS Powered by TomTom, a new running watch delivering a host of attractive and interesting features.
According to Nike, its new GPS-enabled sports watch
offers simple and intuitive operation, featuring just three buttons and a Tap Screen for navigation.
The new Nike+ SportWatch GPS captures location information
while the user's running, but also provides plenty of additional data on the side, including here time, distance, pace, and calories burned, working together with the shoe-based Nike+ Sensor in order to deliver very accurate data.
After ending their running session, users will be able to hook up the watch to any USB port on a Mac or PC, then immediately launch the Nike+ Connect interface which automatically transfers information to the online Nikeplus website.
After that, runners will be able to access such information as GPS mapping, total miles, pace and elevation data for their most recent run, but also some added-value information, such as a catalogue of run routes logged by Nike and published by other runners on streets and trails around the world.
“The Nike+ SportWatch GPS is a game-changing product that furthers our commitment to provide all athletes with unparalleled motivation and the tools to get better,” said Stefan Olander, VP of Nike Digital Sport.
“It is part of TomTom Consumer’s strategy to move into the fast-growing sports and fitness market. This true partnership with Nike combines the strengths of two leading companies to deliver a game-changing product for runners,” Corinne Vigreux, managing director, TomTom Consumer, commented.
The Nike+ SportWatch GPS is scheduled to be at retail stores and online in the U.S. and the U.K. beginning April 1, but for the time being, no pricing details have been provided.