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April 8th, 2010, 09:23 GMT · By

Nike Presents Ad with Tiger Woods and Earl, His Dead Father

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Nike launches new ad featuring Tiger Woods and the voice of his late father, Earl
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Tiger Woods has already announced that he’s to make his comeback to competitive golf with this week’s US Masters and Nike, one of the few sponsors that did not drop him in the aftermath of the cheating scandal, is looking to capitalize on that. A new ad for Nike has just been introduced, a black-and-white, 30+-second clip in which Tiger doesn’t speak a word – and leaves all the talking to his late father, Earl Woods.

The video, which has also been embedded at the end of this article, sees Tiger staring into the camera with a torn expression on his face. If the first hint, namely that this is an ad in black and white, was not enough to let viewers know that this is a video meant to humanize the golfer, then the second Earl’s voice is heard, it becomes crystal clear. No specific faults or mistakes are mentioned, but the video ends with a direct question addressed to Tiger: “Did you learn anything?”

“Tiger, I am more prone to be inquisitive, to promote discussion. I want to find out what your thinking was; I want to find out what your feelings are. Did you learn anything?” Earl’s voice tells the golfer. While many voices online have already branded the ad as a little bit more than creepy, others are of the opinion that this could be only the first in a series of similar videos. A second one, for instance, could see Tiger answering that question, it is being said.

“Nike is working hard to get their multimillion dollar investment back to work. […] Well... I’m not going to beat around the bush or the ‘Woods’ with this commentary. I think that although Nike and Woods were on the right path, it was for me the wrong execution because we all know what a committed husband Earl Woods was... oh... wait... Earl Woods was a cheating dog just like Tiger, so bad in fact that Tiger has half-siblings from Woods so to use the late Earl Woods as a voice of reason was so tacky and just grasping at air,” Gather says in a review of the ad, clearly not buying into the whole-new campaign.

Of course, as it is always the case, particularly with Tiger Woods these days, opinions are mixed about the new Nike ad. Check it out below and make up your own mind about it. 


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Tiger Woods | sports | golf | campaign | Nike

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Comment #1 by: Wife on 30 Apr 2010, 13:53 GMT reply to this comment

I have no intension of making a comment about watching this video of Tigerwoods. I will say that what he did to his wife was a very terrible thing and I truly believe that those that practice infidelity especially to this extent pay dearly as life goes on for them. I am in a situation at the present time where I was married to an officer in the Army. I supported him 100% during his deployments and made sure that all the troops received many packages filled with love while he was in Afghanistan. He was sent home early with Hep C and then diagnosed with STD's. He admitted to me that he had many sexual encounters and had no clue where he had come in contact with these diseases. I loved my husband so much...it hurt badly however I remained by his side while he went through Hep C treatment which is like chemotherapy. During his treatments he became physically abusive but I still refused to leave him and once his treatment was over the Army discharged him and he moved while I waited for the school year to end so that I could move and join him in our home town. Many things begin to happen therefore I hired a PI and found that my husband was using drugs and hiring escorts almost daily. He was spending all of our money all drugs and woman while I sit in a home with no furniture which he foreclosed on and I had three children to take care of during this time. I am pushing hard for my divorce however he is still begging that I dont end the marriage and at one point I asked him WHY !!! Did he do all of this to me...well he compared himself to Tiger Woods !!! He suffers now and will live with this the rest of his life just as Tiger will as time passes. All I have to say for both of them as well as all others out in this world that live this kind of life is they better change their ways and PRAY hard for forgiveness!!

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