Nicole Saves The Poles. That Kinda' Rhymes, Doesn't It?

Now don't go throwing me that look. I never claimed Nicole Richie was the sharpest crayon in the box, nor that her pregnancy suddenly increased her brain power, too. But this piece of news is really funny - well, in a good way, I think. Also, it's about the most original (and funny) example of promotional work done by a celebrity I've heard in a long time. OK, I won't be keeping you waiting for too long. Nicole Richie, everybody, is launching a campaign to save America's lampposts from dog pee.

Yes, you heard me right. Nicole decided to stand up for dog pee assaulted poles. Lampposts, to be more precise - and the problem is apparently so bad that the "Simple Life" has teamed up with a Swedish inventor (his name is Lennart Jarlerbro in case you ever wondered), who invented something called a "dog urinals". Yes, you heard me right, there are such things as dog urinals, which are tied to street lights, preventing them from being eroded by the animals' urine.

I must confess I was always intrigues by dogs and their fascination with poles, but as far as I know, a pole is a pole (even if a dig pees on it) and not a philosophical treatise. Nicole, however, has a different opinion. "This invention is just so clever", she said. "It's a cute rubber cup attached to the post and a hose that pipes urine into the gutter". Well, from what I knew, the peeing on poles routine has a purpose at heart - something about marking their territory, and does not necessarily derive from canine ill-will.

Jarlerbro, who revealed his designs earlier this month, came up with the idea after getting annoyed at seeing lampposts prematurely corroded. He said: "The average lamppost has a lifespan of 30 years but my invention could add a further 15 years". Yes, I totally see his point. I sometimes lie awake at night tormented by the thought that hundreds and hundreds of lampposts are rusting prematurely out there while I'm in bed taking a nap. Crazy, cruel world. I've complained, but did anyone listen?