14 DAY TRIAL // Nexus 9 has barely made it into the real world a few days ago and HTC is already having troubles responding to overwhelming consumer demand.
Nexus 9 represents HTC’s return to the tablet business, but the company wasn't ready for this.
Nexus 9 proves to be one hot tablet
According to Taipei Times, the world has been hit by tablet fever ever since Nexus 9 was released into the wild, so the producing company is faced with an overwhelming demand it just wasn't expecting.
HTC’s North Asia President Jack Tong said that consumers in key markets were really excited about the prospects offered by the Nexus and are pushing the “Add to cart” button like crazy.
While the Nexus 7 tablet was a success, given its decent specifications and affordable price tag, we had our doubts about Nexus 9. The tablet constituted a shift from the way Google normally did things with the Nexus tablet lineup.
The device comes with premium specifications and is sold with a price comparable to the base Apple iPad Air 2. Well, it appears that a hefty price tag isn't enough to keep customers at bay and the Tegra K1 Denver processor, 2K display and Android 5.0 Lollipop are enough to make tableters pay up.
Given this huge demand for the tablet, HTC is being forced to lift up its production in order to fully meet customers’ demand. Which is not a bad thing, especially since the profit with start pouring in.
HTC is circling the tablet ecosystem
Anyway, as we told you earlier, HTC is looking to launch its own-branded tablet soon. But for the time being, the company will continue to observe the market reaction to Nexus 9 in order to decide which niche to enter.
The Taiwanese device maker mentioned they would not be targeting the low-end market, because to them it doesn't seem profitable. Counter-intuitively, they believe the high-end market holds a great potential for growth and specialization.
In recent times, HTC has been having a hard time trying to maintain afloat. The company has launched several new smartphone products, but they alone aren't likely to be able to support its business. The advent of the Nexus 9 time might help the company move things along in the right direction.
HTC also took to camera manufacturing and recently launched the RE periscope-like looking camera which is aimed to be a GoPro competitor of sorts. The device sells for $199 / €159, but it’s unlikely it will reach the success of Nexus 9.