Nexus 4 Shortage Due to Low Supply or High Demand

LG claims retailers have been met with huge demand

By Cosmin Vasile on December 7th, 2012 10:24 GMT

Nexus 4 and Nokia Lumia 920 are two hard-to-come-by devices. Both were recently launched and aim to conquer the smartphone market.

However, while the Nexus 4 is aimed at Android enthusiasts, the Lumia 920 targets Windows Phone fans. Obviously, there are some that would like to own them both. I for one would not mind carrying them both with me for the next few months.

The problem is that both are almost impossible to find unless you are lucky enough. The Nexus 4 has already been up for sale in the UK and US and was sold out in less than an hour.

It has happened three times already and there’s a high chance it will happen again due to apparently low supply that cannot meet the high demand for Nexus 4.

In order to better understand what’s really happening and why Google cannot keep up with the huge demand for the Nexus 4, CNET has reached out to LG, the company that manufactures the smartphone, for more details.

According to Andy Coughlin, head of mobile at LG UK, the Nexus 4 “had proven extremely popular, and as such retailers have been met with huge demand.”

Furthermore, Coughlin said that his company was “working closely with Google to ensure that those who wish to purchase a handset are able to do so.”

Coughlin went on and said that “LG supplies product quantities against partners’ forecasts.” This means that LG has nothing to do with the fact that the Nexus 4 is still out of stock on Google Play Store, as the company matched Google’s forecasts.

Obviously, there are other alternatives to Google Play Store, such as Three UK, where the Nexus 4 can be purchased for £400/ €500/$640 on PAYG (pay as you go), which is way higher than Google’s price.

Hopefully, Google’s next batch of Nexus 4 units will be considerably higher than the previous three that got depleted so fast. Stay tuned for more updates on the matter.
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