14 DAY TRIAL // Shares of video game publisher Electronic Arts have gone up after a rumor surfaced that it had become an acquisition target for Nexon, the South Korea based company that is heavily involved with development of free-to-play titles.
The market capitalization of EA is currently a little over 5 billion dollars (3.79 billion Euro) which means that any takeover attempt would be quite costly and would take time to complete.
EA has been struggling lately with the transition to a digital distribution business model while continuing to move away from the retail console market.
The man behind Nexon is Kim Jung-Ju, who is now the third richest person in South Korea and who has seen quite an increase in his overall wealth level after the company went public.
Forbes estimates that Nexon revenue will reach about 1.4 billion dollars (1.06 billion Euro) and profits are expected to go up by 53 percent.
Nexon runs titles like Kart Rider, Maple Story and Dungeon & Fighter.