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April 26th, 2007, 13:57 GMT · By Elena Balan

Newspapers on Your Mobile Phone

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CellSigns announced the introducing of newspapers on mobile phones. Cellulars have been an excellent environment for information transfer lately. It brings music, images, advertisements, so why wouldn't it also bring you the latest news?

To those that are not too fond of the printed look of the newspapers, CellSigns brings a mobile solution
to those that are always on the move and also need to keep themselves informed on the latest news. As an advantage, the mobile phone news version occupies an insignificant space compared to old fashioned newspapers. On the other hand, it also has the same disadvantages that a PC presents when it comes to posting virtual information: it can be tiering to read and it lasts for less time.

The newspaper industry is looking for a rebranding that will keep up with the continuously changing technological environment. "Newspapers today see mobile as the next channel, but it needs to be stressed that timing is critical for them to get their content into the hands of their consumer before someone else does." said Daivid Geipel, president of CellSigns.

Taking into account that Google and Yahoo are currently competing to take over the mobile phone market, newspapers are making efforts to build themselves an audience and a place in the overall image of information providers.

CellSigns is a leading mobile application company that provides interactive solutions for business by means of text messaging, SMS, MMS and WAP. It is currently capable of working on most of all cell phones. Its first product releases involved real estate applications and property marketing tools for Brokers, Agents and Consumers.
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