New iPhone Commercial Airs – Read

Apple has added a new TV ad to the iPhone section of its web site. Simply titled “Read,” the commercial emphasizes the iPhone's ability to support an immense variety of apps, focusing on apps that have the user reading.

Apple outlines that users can download and use apps that can even read an MRI scan, or e-books, such as Jules Verne's “20,000 Leagues Under the Sea.” For those interested in the latter, Andrew Kaz and Phil Ryu have this collection of literary masterpieces up on the App Store, all stuffed in a single application called “Classics.” It is the very program Apple uses in the commercial to show off the iPhone's abilities as an e-book reader. The app costs just five bucks to buy and contains over a dozen volumes. New books will be added for free, so you only have to buy the app once.

Yelp is actually the first application Apple uses to showcase the iPhone's abilities in this commercial. Using the app, handset owners can search for places to eat, shop, drink, relax and play, then read reviews from an active community of locals in the know, according to the App Store description. Main features include,

- Search for businesses near you using the iPhone's built-in location finder
- Tap quick links to find nearby bars, restaurants, cafes and more
- Narrow your searches by 'hood, distance, price, and what's open now
- Browse reviews to read what's great (and not so great) in your city
- Look up addresses and phone numbers for thousands of businesses, then call or map them from your iPhone.

A third app featured in the new ad is OsiriX, a companion application to OsiriX for Mac that acts as an interactive visualization tool. It is specifically tailored for display and analysis of medical images. In the ad, Apple points out to the app's ability of reading MRI scans, while the app can also do ultrasound, CT scans, PET and more. OsiriX is a fully DICOM-compliant listener that can receive images from any DICOM imaging device via Wi-Fi.

Go here for Apple's latest iPhone ads.