14 DAY TRIAL // Apple has posted four new TV spots to entice folks to buy the new iPhone 4, heavily promoting FaceTime, a feature typical to the new smartphone which allows device owners to carry out video calls over a Wi-Fi network.
While some may regard the new ads as overdramatic (or downright cheesy), Apple’s sole purpose with the new ads is to show just how many occasions call for video chatting - the birth of your grand-daughter, getting an unusual haircut, wearing braces, or giving your spouse the big news - “you’re gonna be a dad!” That, and selling a lot of iPhone 4 units.
“iPhone 4 is the biggest leap since the original iPhone,” said Steve Jobs, Apple’s CEO, following the phone’s introduction at WWDC10. “FaceTime video calling sets a new standard for mobile communication, and our new Retina display is the highest resolution display ever in a phone, with text looking like it does on a fine printed page. We have been dreaming about both of these breakthroughs for decades,” Jobs added.
iPhone 4 has two built-in cameras - one on the front and one on the back alongside an LED flash. The front camera is specifically designed for FaceTime with just the right field of view and focal length to focus on the user’s face at arm’s length. Apple promotes FaceTime saying it “works right out of the box.” The user is not required to set up a special account or screen name.
“FaceTime is as mobile as your phone, so you can see your loved ones and friends anywhere there is Wi-Fi,” Apple claims. “Using FaceTime is as easy as making a regular voice call, with no set-up required, and you can instantly switch to the rear camera to show others what you are seeing with just a tap.” Visit Apple here to see the latest iPhone 4 ads, then come back and share your thoughts with us.