The new service from eBay allows sellers on the auction site to customize their web stores with their own branding, categories and Internet address.

The new web stores are set to be independent of the eBay market.

ProStores services was presented at the eBay Live conference will also use the online payment service PayPal.

The price of the new service package, which will include secure shopping carts starts at $6.95 a month.

eBay CEO, Meg Whitman declared that her company only intends to help their users grow by having their own e-commerce sites outside the eBay marketplace, addressing them a wide choice of designs.