On the heels of the Windows 7 Beta 1 Build 7000 release, Microsoft has made available yet another release of the Windows operating system, but this time around a finalized product: Windows Embedded POSReady 2009. The launch of the next generation of Windows Embedded for Point of Service (POS) was announced at the National Retail Federation (NRF) Annual Convention & Expo, representing an evolution of the offerings under the umbrella of Windows Embedded Ready product line. Designed specifically for key device categories, Windows Embedded POSReady 2009 brings to the table a new level of connectivity, which permits POS solutions to seamlessly integrate with peripherals, servers, and services.

“In an increasingly connected world, retail and hospitality businesses need technologies that help the transition from transaction processing to enhanced customer service and relationship building,” Ilya Bukshteyn, senior director of Windows Embedded Marketing at Microsoft, revealed. “Windows Embedded POSReady 2009 is designed specifically to help enable this transition. With Windows technologies such as Microsoft Silverlight, .NET Framework 3.5 and Windows Presentation Foundation, the platform enables a differentiated and compelling user experience that can lead to greater customer loyalty.”

Microsoft is offering customers the possibility to test drive Windows Embedded POSReady 2009. However, as the operating system is not available for download, a trial version will have to be ordered straight from the Redmond company via this link, costing US$2.95 plus shipping and handling, according to the software giant. Customers will be getting a fully-functional Windows Embedded for Point of Service 2009 trial version time-bombed to expire after 120 days, and the chance to run almost for free the platform that is credited with 36% of retail and hospitality POS shipments in North America in 2007, according to IHL Consulting Group.

“Increasing competition, coupled with challenging economic conditions, place further demands on organizations to implement innovative services that reduce costs and streamline operations,” Greg Buzek, president of IHL Group, added. “By allowing plug-and-play connectivity with peripherals, embedded operating systems such as Windows Embedded POSReady 2009 provide the flexibility in system components and software that retailers need, allowing them to lower the cost of ownership and increase efficiencies at the front end.”