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April 13th, 2007, 14:33 GMT · By

New WAP Strategy for ALONG Mobile

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ALONG Mobile Technologies, one of the leading providers of wireless interactive entertainment products and services to customers in China, recently announced its new
strategy to bring forward a wireless entertainment platform, "Waiting 2.0'', which will offer a brand-new experiences model to the users.

Mr. Li Jianwei, CEO of ALONG Mobile, stated, '' 'Waiting 2.0', a wireless entertainment platform, guided by the ALONG's development strategy of integrating the internet and the wireless network, is a newly designed entertainment platform faced to mobile phone users and developed by ALONG based upon its mature system of downloading terminals. ALONG's abundant product resources and mature payment system are the unique advantages of this brand.''

Relying on its better contents, more reasonable price and the better using experience, it will certainly add more entertainment experience to all the mobile phone users around China. The client terminal of this new platform will be easily downloaded into customers' cell phones through our existing terminals. Furthermore, ALONG members will enjoy the service of loading this client terminal in their mobile phones to get served and download resources at any time and any
place.

Wang Zhen, CFO of ALONG Mobile commented, ''The new WAP downloading platform (''Waiting 2.0'') will aid ALONG in bringing a wider range of excellent services by making full use of its existing clients, like information services, and advertising services, etc. This will definitely be another effective way to gather more income for ALONG. Meanwhile, this will realize the mutual promotion between the MESP platform (Mobile Entertainment Service Platform) and the WAP platform and then to boost the company's wireless network strategy. Also, it will build up a quick and convenient downloading channel for the low-end mobile phone users."

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