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New Videos to Appear Inside Google Search

In the 'Sponsored Search' area

By Bogdan Popa, Security and Search Engines Editor

10th of September 2007, 18:51 GMT

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Sponsored links displayed on the Google SERP

Google plans a new move for its advertising platforms that would help the registered advertisers reach more users and attract new clients. If until now the Mountain View company placed only text adverts on the SERP, it seems like the things are changing. Slowly, but sure. Following the recent

implementation of the adverts into the YouTube clips, Google seems to be prepared to insert photo/video commercials straight of the SERP, obviously as sponsored results. The plans were revealed by the company's Business Product Manager for Ads Quality, Nicholas Fox, who said in New York that Google might roll out new forms of ads very soon.

"We want to do the best job of conveying information to the user. In many cases that's a text ad. In some cases it may not be a text ad. It may be an image, it may be a video, it may be something else. The risk, though, is that we don't want to show things that are garish or flashy, or other things that might cause users to become blind to the ads," he said according to Wired.

Even the Google official admits this is quite a risky plan if we think that some of the users might find the adverts annoying and, instead of watching them, they may install ad-blockers or even abandon Google Search looking for an alternative. Probably, the ads would be displayed just like the text ones, appearing every time a user searches using a relevant keyword for the product.

"You could think of a local butcher. Maybe a 10-word text ad explaining that local butcher's business probably is not going to be enticing and get the user to click on the ad. But if you could have a video of the butcher explaining his business and showing all this fresh meat...then maybe the user would get much more value out of that. And the advertiser would also get more value as well," the Google employee tried to explain the new ad system as Wired added.

Google is already the owner of the best advertising platforms on the web but this doesn't seem to stop the super giant from improving the technologies periodically. Moreover, Google struggles to make new acquisitions or sign new deals that would support the company's efforts to become more powerful in this attractive industry.

TAGS:

google | ad | sponsored | serp | video

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